Info

Jess McAvoy - Easy

Designed as meditation on the sense of faith in people I felt was expressed in the lyrics, I deliberately kept the video simple in order not to distract from the heartfelt emotion of the song.

Process

Preproduction
My inspiration for the clip came from looking at photographer Bill Henson's early work, a series of simple black and white portraits of people in crowds.

Promotion

Screenings
Easy screened at the Sydney Dalai Lama fundraiser for Tibet event in 2007.